Content Marketing is the process of creating highly relevant and valuable content for your customers in order to create relationships, improve Search Engine Optimization efforts, and tell the story of your Brand.

It comes in the form of website text, blogs, articles and other written content as well as visual content like videos, diagrams and infographics.

It’s basically anything that provides interesting information that keeps visitors on your site (or coming back) and knowing how to effectively convey it to your audience.

Companies do this because it helps…

1. Create trust with customers
2. Lets customers develop a relationship with your brand
3. Nurtures prospects into sales

Content Marketing Sales Process via Laurie Caradonna

Elements of Content Marketing

If you haven’t embraced a content marketing strategy, it would be wise to start creating a plan to implement one. Here are some great elements to a well-thought out content marketing plan:

Search Engine Optimization (SEO)

Knowing what your audience is searching and how they search for it, as it relates to your business, is critical to your content.  Search engine optimization is how you get your rank on search engines to increase.

It involves keywords that users type to search for what they want. As well, it is essential to be targeting long-tail key words in your content.

Long-tail keywords convert more and have targeted traffic.

Quality of the Content

If anyone tells you that you need LOTS of content, they could not be further from the truth. In content marketing, you need to focus on the quality of the content, and for several reasons.

Search engines take into account on-page engagement when ranking your website, and people don’t engage with average content.

As well, quality content is shareable, people will link to it, and it will help you create a relationship with your customers.

Stats from SearchMetrics

Visual Appeal

Infographics are essential to the content.  When users are searching a topic or product of interest, infographics can supply a plethora of information in a way that is easy to read and follow because they combine text and pictures.

On top of that, infographics are easy to post on social media platforms like Pinterest (the Emerald City of infographics) with links to your website.

Mobile Websites

Your website has to be responsive and very read-able on mobile devices. A responsive website is one that adjusts to any mobile device on which it is viewed.

According to a recent Smart Insights article, “Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).”

Imagine not being able to communicate to 51% of your traffic? Being able to communicate with all platforms will help your content marketing efforts tremendously.

A recent Search Engine Land article indicates that more than half of all Google searches worldwide take place from a mobile device. This means that more people are searching topics, products, and/or services on their mobile devices while they are out and about.

Social Media

If you think that simply posting on your Facebook page is all you need to do with social media, think again.  Determining which social media channel to use depends on which one brings you the most leads. It is not necessary to be across all of them instead focusing on the ones that work.  Additionally, what you post is just as important – the content needs to be worthwhile and engaging so that those who see it are more likely to want more information.

Dr. Reath increased revenue by 19% in a down economy by combining his website content marketing efforts with social media and increased Facebook referrals by 109.5%:

Work with Website Professionals

As confusing as it can be, there is a strategy behind content marketing. The goal is to convert visitors to customers.

To get this accomplished, it is a much better idea to work with web design professionals who specialize in design and content marketing.

The best part of using a firm like this is that you can build your business they way you want to build it without worrying about the minutia of managing a website.

Contact Tampa Bay Web Design Firm for a free consultation: 727-237-2035